Continued from Part I.
It might not seem like it when watching them, but the Primetime Emmy Awards are far from the most meaningless in Hollywood. For that distinction, you can choose from any number of more qualified candidates.

Of the major ones, the Grammys easily come to mind, for being a joke that gave Jethro Tull a "Best Metal Album" award over Metallica, for giving Pink Floyd no awards until 1995 and for being so worthless that Homer Simpson's bellhop once threw one off a balcony before an angry bystander hurled it back at him and knocked Homer out. The Oscars deserve a whole column on their own, so it's best to skip them here. It's an open secret that votes are for sale at the Golden Globes. And the Tonys — nobody cares about them.
Then you have the awards obviously created to give awards to people and product that would never win any in a mainstream competition. The Cable Ace Awards were ginned up back before most cable channels even
made anything. The Teen Choice Awards have an obvious institutional bias toward content so shitty that teenagers will like it. Finally, you have awards that were created not to give recognition to creative endeavors that couldn't earn distinction on their own but to further brand the award-givers themselves: the ESPYs or any MTV award for anything.
Think of all the children in this world who one day hope to grow up and win an award from the basic-cable tastemakers of the lowest-common denominator, having the shiny thing placed in their hands by MTV VJ Sway wearing a diaper on his head — or by someone with one eye that wanders off like a GUNS/BUTTER demand curve and an IMDB "Memorable Quotes" section that has four different entries, all of them "BOOYA!" spelled in different ways. Okay, you can't, because there aren't any, but it's important that we tried.
So, really, the Emmys aren't that bad, which is why its interesting how they feel so consistently idiotic. They're by no means the dumbest awards, but I always read the results with the expectation that they're going to fuck everything up.
As I said last week at SomethingAwful, largely the fuckup is institutional. The Academy of Television Arts and Sciences (hereafter, "the ATAS," the people who award the Emmys) tends to back itself into a corner with nominees, where any person or show that garners multiple nods eventually almost
has to win an award or else risk making the ATAS look foolish for suggesting their excellence so many times.